英语翻译随着社会经济的日益发展,国与国之间的广泛交流,广告已通过各种方式深入到社会的各个角落,成为日常生活中不可缺少的一部分.许多人对中英文广告词做了大量的研究,但还是有很

英语翻译随着社会经济的日益发展,国与国之间的广泛交流,广告已通过各种方式深入到社会的各个角落,成为日常生活中不可缺少的一部分.许多人对中英文广告词做了大量的研究,但还是有很
英语翻译
随着社会经济的日益发展,国与国之间的广泛交流,广告已通过各种方式深入到社会的各个角落,成为日常生活中不可缺少的一部分.许多人对中英文广告词做了大量的研究,但还是有很多人对某些广告读不懂或者写不出,原因就在于中西思维方式的差异和文化背景不同而造成的.广告是市场经济中树立企业和产品形象,促进销售的一种经济活动.但它要涉及到政治、经济、社会、伦理、历史和宗教等各个方面.其中有一个重要的因素,我们不能忽视,那就是广告对象的背景文化.因为每个消费者都在一定的文化环境中生活和成长,其思想受到不同文化环境的熏陶,这种熏陶是根深蒂固的.文化与广告语息息相关.跨文化广告传播是指广告信息在不同文化域之间的运动,他具有源文化与目标文化双方的文化共享性差以及文化定型观念两大特征,这些特征实质上是阻碍跨文化传播的因素.中美两国的广告运作要想进入彼此市场,就必须从各自国家的文化入手,着意了解、研究两国的文化基础、文化心理和文化背景,尽量磨合两国文化的差异,避免冲突,努力寻求两国广告与文化的共鸣点.

英语翻译随着社会经济的日益发展,国与国之间的广泛交流,广告已通过各种方式深入到社会的各个角落,成为日常生活中不可缺少的一部分.许多人对中英文广告词做了大量的研究,但还是有很
With the increasing socio-economic development of wide-ranging exchanges between countries,advertising has been through a variety of ways deep into every corner of society,becoming an integral part of daily life.Many people in Chinese and English advertisements have done a lot of research However,there are still many people in certain ads can not read or can not write,The reason lies in the difference in Chinese and Western Thinking and cultural backgrounds different result.advertising is a market economy to establish corporate and product image,to promote sales of a economic activities.but it involves the political,economic,social,ethical,historical and religious aspects.There is an important factor,we can not ignore that are targeting cultural background.Because every consumer in a certain cultural environment to live and grow,their thinking influenced by different cultural environment,which nurtured a deep-rooted.Culture and language are closely related to advertising.Cross-cultural advertising communication is the advertising message in the movement between the domains of different cultures,he has the source culture and target culture,the culture of sharing of both poor as well as cultural stereotypes the two features,these features are essentially the factors that hinder cross-cultural communication.The operation of the two countries in order to enter each other's advertising market,we must start from their respective country's culture,pains to understand,research and cultural basis between the two countries,cultural,psychological and cultural backgrounds,as far as possible running-cultural differences between the two countries to avoid conflict,efforts to search advertising and cultural resonance of the two-point

Along with social economy's flourishing more and more daily, between the country and the country wide-ranging exchange, the advertisement penetrated through each way into society's each corner, become...

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Along with social economy's flourishing more and more daily, between the country and the country wide-ranging exchange, the advertisement penetrated through each way into society's each corner, becomes in the daily life an essential part. Many people have done the massive research to the Chinese and English message, but has many people not to be able to read to certain advertisements or cannot write, the reason lies in China and the West thinking mode the difference and the cultural context different creates. The advertisement is in the market economy sets up the enterprise and the product image, the promotion sale one kind of economic activity. But it must involve to politics, the economy, the society, ethics, the history and the religion and so on each aspect. And some important factor, we cannot neglect, that is the advertisement object background culture. Because each consumers in certain cultural environment the life and the growth, its thought receive the different cultural environment gradually influencing, this kind gradually influences is ingrained. The culture and the advertisement language are closely linked. The Trans-Culture advertisement dissemination is refers to the advertizing info between the different cultural territory movement, he has the source culture and the goal culture both sides cultural sharing difference as well as the cultural stereotypia idea two big characteristics, these characteristics materially are hinder the Trans-Culture dissemination the factor. If China and US's advertisement operation wants to enter each other market, must obtain from the respective national culture, to plan that understood, studies both countries the cultural base, the cultural psychology and the cultural context, wears in as far as possible both countries culture difference, avoids conflicting, seeks both countries advertisement and the cultural point of resonance diligently.

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